Release Planning Guide

Maximize your music's impact with our comprehensive release planning recommendations

Recommended Release Timelines

Store-Specific Delivery Offsets

Apple Music: 10 business days
Beatport: 14 business days
Deezer: 7 business days
Junodownload: 7 days
Spotify: 10 business days
Traxsource: 10 business days
YouTube: 5 business days
Other stores: 5-10 business days

Releases delivered later than the recommended timeframes might not be ingested by stores on time for your planned release date.

STRONGLY RECOMMENDED

We strongly advise you to upload your release 4 weeks before the exclusive/regular release date, on a Monday or Friday. Therefore leaving the "Assisted dates" checkbox makes a lot of sense.

We put in the calendar when uploading the release, wherein green you can see those days your release should ideally be uploaded.

Visual Release Timeline

Release Planning Calendar

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Recommended upload days (Mondays & Fridays)
Target release date

Benefits of Proper Release Planning

Guaranteed On-Time Availability

Ensure your music is available on all platforms exactly when you want it to be.

Marketing Alignment

Coordinate your promotion efforts with your actual release date for maximum impact.

Playlist Consideration

Give platforms enough time to consider your release for editorial playlists.

Avoid Last-Minute Stress

Prevent the anxiety of wondering if your release will be live on time.